A launch built to pull you five millimeters closer.
A chrome facade on Sunset. Guests stepped through the Extensionist tunnel and up the 5MM Step Closer staircase into a night of mirror-finish detail — brush-bar touch-ups, an AI photo gallery, dancers breaking through the arch, silver macarons on mirrored trays.
Overlook shot both sides of the launch — the VIP night, then the consumer day as the experience opened to the public — and cut a hero launch film delivered in multiple aspect ratios within the week.
