Three days inside CeraVe Studios — ending on an awards stage.
For the launch of its new suncare line, CeraVe flew in 111 award-winning creators from 22 countries and built them a working studio backlot — a Hollywood-sign billboard set, a lifeguard beach world, a laser-lit product chamber, director's chairs and clapper boards at every turn.
Welcome cocktails opened the weekend. Two full studio sessions followed, creators rotating set to set shooting content around the product — before the whole cast dressed up for the first-ever Global Cerawards: a real awards night at the historic Wiltern Theatre, golden trophies crossing the stage, and an afterparty that turned the theater into the weekend's final set.
Overlook fielded a sixteen-person crew across all three days, delivering live video and photo content to creators on site. The awards trailer was cut in under twenty-four hours to premiere live on screen at the Cerawards itself — and the full cinematic recap followed once the weekend wrapped.
